What I learned early on is, you cannot work with multiple clients in the same city or location, if they see each other "as in the same industry." They see each other as competition and it can start a war. Even if they are not the same, it does not matter, because they...
When Groundwork Promotions started working in Tucson, it began in partnership with Tucson Night Out. Paul started doing videography, video production and photography for restaurants and local night spots. It was enjoyable getting to know the city this way, especially...
I have had so many life events happen, where I wanted coach or I needed a teacher who knew what was going on or how to take care of my situation. For the past several years, I could have used a really good coach because it would have helped protect me, save me time...
I watch the news with my mother regularly. I had taken a break from technology for over 2 years and I am just now getting involved with it again and I am having to relearn many things, especially with web design. Everything evolves and advances and you have to master...
What do you do, when you are doing everything right, when every choice you make aligns to who you are, what you want, what you care about, and things still do not work out? We live in a highly competitive world, where people are out to be on top. There is an opponent...
We started Groundwork Promotions because we wanted to create something beautiful with social media and websites. We learned how to do photography, video, social media, and write online and began working for people locally, helping them promote themselves. We started...
The power of your message is crucial to getting people to understand and remember you. You have a brand and a purpose, and you want people to recognize it and associate with it. Alignment is one of the most important parts of marketing and promotions for Groundwork...
"Something magical happens when we come face-to-face with ourselves, when we read ourselves, listen to ourselves, and see ourselves in our best form." "Most of us have no idea who we are." Being online is a struggle. Everyone feels "opponents" online, no matter what...
Groundwork Promotions was founded with the intention of helping clients create their best self. This is the one core element that serves as the ground of everything. There is magic in this process. There is magic in facing yourself, your fears, and your insecurities...
Something magical happens when we come face-to-face with ourselves, when we read ourselves, listen to ourselves, and see ourselves in our best form. You will not be the same person afterwards. It opens a door in ourselves to possibility and potential. It gives us...
How often in our lives, do we get to talk about ourselves? To really share our vision and goals with people, and have them listen. How many times have you wanted someone to talk to, to share your plans with for your company or organization, or your own professional...
“We are what we think. All that we are arises with our thoughts. With our thoughts, we make the world.” -Buddha In the most powerful sense for me, Self-Creation is about enlightenment. It is about "making the world" through our thoughts, words, and actions. It is...
The foundation of Groundwork Promotions was designed on the premise that “We create ourselves through outward expression.” Outward expression is key in Self-Creation. What you create, creates you. There is a feedback loop in promotions, that keeps you changing and...
Paul says he wants Groundwork Promotions to be a force of goodness in the world. I agree. When I met Paul, he was an undergraduate student and facing some of the most stressful problems of his life. He was for the first time, seeing and experiencing what it feels like...
Self-Creation is most transformative when you are learning about yourself. As I said before, I want to design a promotions process that teaches the client about themselves. It gives them self-knowledge and that knowledge guides everything. But in the most ideal state...
Self-Creation is a philosophy that I created, which served as the foundation of Groundwork Promotions. When we founded Groundwork, it's primary purpose was using marketing techniques for building brand identity, increasing sales, growing networks and a customer base,...
Groundwork Promotions will be offering 3-tiers of consulting services to clients in the upcoming year, and transitioning to a greater emphasis on consulting in the marketing and promotions process. Here is a brief overview of the services we offer. Tier 1:...
Paul Holze and I began Groundwork Promotions in Tucson, Arizona, the Desert Southwest. Now, he has gravitated towards the coast, in San Diego, California and just finished shooting with Deep End Fitness, as they launch their WeFunder campaign. Paul and I both love the...
Because of something I am doing, I have been looking into the process of forming research centers and/or institutes at universities and also privately. Being both intellectually and athletically invested, I wanted to create research that enabled one to use both body...
Groundwork Promotions is redesigning its process, which will put consulting and management of the entire process as a priority. We believe in the WHOLENESS of everything, with all parts working together as one, and enhancing and strengthening messaging, marketing,...