"Groundwork Promotions believes in being a force of good in the world."

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"Relationships are priority; the success of our clients is priority."

"We want magic in marketing and promotions."

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"Messaging is powerful and tells people who you are, and what you are trying to accomplish. It inspires people to be loyal to you, as a client or customer.

Great South Dance Academy

Jul 18, 2025

The Love Of Dance

The Love Of Dance

I have not met Sarala Prideaux, the owner of Great South Dance Academy. Paul traveled to New Zealand for filming and photographs and met her in 2018. He has talked a lot about her and the dance school since he first met her, over 6 years ago.  He said, "What makes...

Our Video Gallery

Our Video Gallery

For the first time in our 13-year history, we have all of our videos appearing on the website, from our Groundwork Promotions Vimeo Gallery. You can go to the front of our website and find the link, and see all of the videos Groundwork has made over the years. I had...

Blowing Our Minds

Blowing Our Minds

We work a great deal with combat and martial arts. Many of our clientele are in the fitness industry, and they are serious about what they do. We work with people in and out of the water, who value the warrior mindset and mentality. These people and businesses can be...

Why Self-Creation?

Why Self-Creation?

Paul says he wants Groundwork Promotions to be a force of goodness in the world. I agree. When I met Paul, he was an undergraduate student and facing some of the most stressful problems of his life. He was for the first time, seeing and experiencing what it feels like...

Who You Are

Who You Are

I did not know how important it was to have people you trust, taking your picture until opening our own company. Even with video, to know someone is going edit and want you to look and sound your best. And when editing, and deciding what footage and images to...

Social Media Blueprint

Social Media Blueprint

A ballerina creates with her body. She communicates with every movement. Her passion fuels her dance and her place of creation is the stage. We have this view with our work, except the internet is our stage and we communicate with online media. Our clients work with...