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Our Beginnings In Tucson

Jul 20, 2025

“Tucson Night Out was our first experience with a partner and collaborating on connecting with independent business owners; Jerry, being a former restaurant owner himself, knew of the hardships of a business to get their name out there and it was a joy to connect with him on that passion and being the team to execute on the promotions.”

-Paul Holze, President, Groundwork Promotions

We started Groundwork Promotions in 2013, working with Jerry Heintze and his company Tucson Night Out. It was focused on restaurants and night life around Tucson. We worked with some interesting people, one of our favorites was Keith of East Coast Subs. The man had personality, and he was a prize fighter dressed as a sub shop owner. He was one of the most entertaining people we ever met.

Rocco’s Little Chicago Pizzeria is still going strong, and he just moved into a new building. Every time we drive by his new place, it is packed with people. His pizzas are incredible, and I gained 10 lbs on the video shoot. I had been dieting with my MMA training, and he was one of our first clients afterwards, and I had forgotten what pizza tasted like. He is a gem of a person.

RJ’s Replays was a more challenging client. He was such a great person, but shy in front of the camera. We were just starting out, so we did not know how to direct people who were uncomfortable being interviewed in front of the lens. So we experimented with one of his local bands, and used their music for a video, to give him a break from being in the spotlight.

 

“Just finished showing Keith at East Coast Super Subs the two videos we produced for him in partnership with Tucson Night Out. It was particularly memorable seeing the collective response from him and the others at the restaurant. The creativity put into capturing his place on film was one we greatly enjoyed and to see them moved by it made it all the more rewarding.” -Paul Holze

 

“When you come to East Coast Subs, you’ll know why we are the filet mignon of all sub shops.”

-Keith McNesby, Owner

 

 

Tucson Night Out Videos

Acacia Real Food And Cocktails

The Best Around-East Coast Subs

East Coast Super Subs

A Night At Rj’s Replays

Barbecue Bacon-Rj’s Replays

Rocco The Vote-Rocco’s Pizza

Rocco’s Little Chicago Pizzeria

 

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Photo of Rocco’s Little Chicago Pizzeria

About the author

Stephanie Stean

My passion is content creation. I enjoy the creative element of online media. We founded Groundwork Promotions together in 2013 and I have over 30 years experience working with the internet and 20 years of experience with social media. I have knowledge of almost every aspect of online promotions, such as branding, messaging, social media management, blogging, video production, photography, and website creation.

I am Founder of the Self-Creation Process, which uses multimedia for three purposes: To create yourself as a professional, to create the reality you want for your professional life, and to create the future you envision for your company, organization or yourself.