“Tucson Night Out was our first experience with a partner and collaborating on connecting with independent business owners; Jerry, being a former restaurant owner himself, knew of the hardships of a business to get their name out there and it was a joy to connect with him on that passion and being the team to execute on the promotions.”
-Paul Holze, President, Groundwork Promotions
We started Groundwork Promotions in 2013, working with Jerry Heintze and his company Tucson Night Out. It was focused on restaurants and night life around Tucson. We worked with some interesting people, one of our favorites was Keith of East Coast Subs. The man had personality, and he was a prize fighter dressed as a sub shop owner. He was one of the most entertaining people we ever met.
Rocco’s Little Chicago Pizzeria is still going strong, and he just moved into a new building. Every time we drive by his new place, it is packed with people. His pizzas are incredible, and I gained 10 lbs on the video shoot. I had been dieting with my MMA training, and he was one of our first clients afterwards, and I had forgotten what pizza tasted like. He is a gem of a person.
RJ’s Replays was a more challenging client. He was such a great person, but shy in front of the camera. We were just starting out, so we did not know how to direct people who were uncomfortable being interviewed in front of the lens. So we experimented with one of his local bands, and used their music for a video, to give him a break from being in the spotlight.

“Just finished showing Keith at East Coast Super Subs the two videos we produced for him in partnership with Tucson Night Out. It was particularly memorable seeing the collective response from him and the others at the restaurant. The creativity put into capturing his place on film was one we greatly enjoyed and to see them moved by it made it all the more rewarding.” -Paul Holze
“When you come to East Coast Subs, you’ll know why we are the filet mignon of all sub shops.”
-Keith McNesby, Owner
Tucson Night Out Videos
Acacia Real Food And Cocktails
The Best Around-East Coast Subs
Rocco’s Little Chicago Pizzeria
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Photo of Rocco’s Little Chicago Pizzeria


