Groundwork Promotions will be offering 3-tiers of consulting services to clients in the upcoming year, and transitioning to a greater emphasis on consulting in the marketing and promotions process. Here is a brief overview of the services we offer.
Tier 1: Understanding Gaps and Opportunities
Free Initial Consult
The first-tier consulting, is focused on the initial interview with the client, which is an assessment and evaluation of their online marketing and promotions process, getting to know them, their vision, goals, purpose, and their future expectations. It is also about identifying gaps and opportunities, about asking questions to determine if they are meeting their goals and expectations, and if not, determining what improvements and modifications need to be made. We then create recommendations based upon the results of the interview for what needs to happen to get the client where they want to be and enable them to create the future they want.
Tier 2: Conversion-Driven Marketing
The second-tier consulting services are focused on the business and/or organization and about taking our list of recommendations from the initial interview and putting them into action, making sure their entire marketing and promotions process is working together and aligned with their goals and future expectations. Then we start a deeper assessment of the business and/or organization, especially concerning their relationship with and the impact they have on their customers and/or clients. We look at three main areas:
1. Customer Acquisition: Attracting and Converting New Clients
2. Customer Retention: Retaining First-Time Customers
3. Customer Relationships: Building and Leveraging Long-Term Customers
Here, we repeat the same steps as in the initial interview, identifying gaps and opportunities, locating deficiencies or problems in their process, and making the necessary modifications and/or improvements to get them where they want to be, and maybe even, surpass their expectations of what is possible.
Tier 3: Identity Creation, Revision or Re-Creation
The third-tier consulting services are focused on the client. They are a deeper investment in the client and their development and growth as professionals. We believe the marketing and promotions process can be part of “identity creation” for the client, which means, if he or she wants to be seen, heard, or known in a particular way, we address that carefully with them. We interview them, we listen to what they envision for themselves, and then we guide them in creating and/or writing their part and participation in the promotions process. We believe they not only can create their future as a company and/or organization through online promotions, but they can also create themselves.
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