We have not been able to share our work consistently on social media, not like we have wanted to. So Groundwork Promotions's social media platforms will be going through many changes, as we experiment and head towards creating our own future. This will allow us to...
Continuation of Power Behind the Punch For most clients, we take the role of directing and actively engaging with them. We interview them, we create their media, we make their marketing plans, we manage social media and campaigns, we host, create and update their...
Continuation of Honoring Where We Come From How do we keep the power behind the punch? So training is going great, we've been working hard for a few months. We've executed on your marketing and promotions plan, we've made some awesome media, we've been posting on your...
Continuation of Grappling With The Data Once we interview you and come up with a plan, we then create media for you. We create visual content. We do this most often in the form of photography and videos, but we also play with other forms as well. We have a specific...
Continuation of The Full Suite Approach Once we execute a new marketing and promotions plan for you, then we grapple with the data. We watch, listen, observe, and pay attention to the movement online, and evaluate the data coming in. We want to understand and control...
How do we get to know you? What are the ways we get to know what you want and who you are? Groundwork Promotions begins every relationship with an interview process. We get together, either by phone, in person, or via video. We ask you questions, we let you talk and...
It's funny, when we started doing marketing and content creation in 2012, we really were ambitious and excited. We were eager to create some great media and publicize, advertise, and help our clients prosper. I listened to some clients tell me their dreams, and I was...
I know this is not a normal and probably not a popular way to see the work we do, but Groundwork Promotions believes we have a responsibility online. There is a code of ethics we follow, when marketing and promoting ourselves and others and we follow it religiously....
I had an idea early in the birth of Groundwork Promotions, to use local music and lesser known bands to provide music for our videos. It was a cool idea, and you could go around Tucson and other places and listen to the local music. There are some really talented...
I have always loved power. Not just power of the body, but also power of the mind and spirit. I was a highly competitive athlete in college and I have not been able to lift weights in over 10 years, so my body is not the way I want right now. You do not realize how...
How do you know when someone is telling you the truth? Especially when you are shopping for combat training or specialized martial arts training? People say they are knowledgeable and they advertise themselves as equipped to teach the proper skills. They affirm they...
I see marketing, promotions and media creation as art. I am an artist and I create with them. I feel things, I hear things, and I see things. I break things down into elements and am inspired by those elements. I ask questions, I feel the answers in my body and mind....
Some people see me and do not see combat. I'm a kind, warm person and I laugh a lot. My mother even makes fun of me because I laugh and smile so much. But I am a warrior and I love working with the warriors at Groundwork Promotions. Business is often about combat, and...
Competition can be fun. It can be strengthening to your mind. It can be challenging to your body and training. Competition can be rewarding to us as all levels, and enable us to grow and change in ways we could never imagine. But competition can also be something that...