I recently finished our first ever, online portfolio. It does not have the statistics or analytics yet, in terms of the impact we have on our clients, but it lays out the people we have worked with in our 13 years of business, and highlights them and our relationship...
Who are you? Who do you want to be? How do you want to be seen and known by others? Often times, people talk about knowing yourself. About knowing who you are. But in promotions, it's also about how you want to be seen. You are going to be marketing yourself to the...
When you have a problem or something goes wrong, you want help you can rely on and you want to know someone cares. We recently had some situations where we wanted to trust in the services provided, and we found out not only was our privacy violated, but services were...
I was a star track athlete in college and a bodybuilder when I was younger. I was very ambitious, and if I'd had access to the internet and all the skills I have now, I would have promoted myself. I would have built a career as a professional athlete. It would have...
I watch the news with my mother regularly. I had taken a break from technology for over 2 years and I am just now getting involved with it again and I am having to relearn many things, especially with web design. Everything evolves and advances and you have to master...
Something magical happens when we come face-to-face with ourselves, when we read ourselves, listen to ourselves, and see ourselves in our best form. You will not be the same person afterwards. It opens a door in ourselves to possibility and potential. It gives us...
The foundation of Groundwork Promotions was designed on the premise that “We create ourselves through outward expression.” Outward expression is key in Self-Creation. What you create, creates you. There is a feedback loop in promotions, that keeps you changing and...
Self-Creation is most transformative when you are learning about yourself. As I said before, I want to design a promotions process that teaches the client about themselves. It gives them self-knowledge and that knowledge guides everything. But in the most ideal state...
Groundwork Promotions will be offering 3-tiers of consulting services to clients in the upcoming year, and transitioning to a greater emphasis on consulting in the marketing and promotions process. Here is a brief overview of the services we offer. Tier 1:...
For any company, as you talk about your interest, vision, purpose, passion and what you want to communicate and do, changes happen. You grow and evolve. As you get more successful, you also get busier. And when you get busier, you have a harder time putting work into...
Paul Holze and I began Groundwork Promotions in Tucson, Arizona, the Desert Southwest. Now, he has gravitated towards the coast, in San Diego, California and just finished shooting with Deep End Fitness, as they launch their WeFunder campaign. Paul and I both love the...
We moved to Tucson in 2011, and started a whole new life in the Sonoran Desert. During the first year, we had several discussions about what kind of business we could start. Paul was aching to do something on his own. I desired creative expression and we both enjoyed...
When it comes to whether you should use personalized and professional photos taken by a Groundwork Promotions, versus using your own cell phone or stock photos, here are the advantages of booking a professional shoot with us. Professional photos, rather than stock...
So how does Groundwork Promotions use websites? Well, if you talk to us, we all agree that websites are creative freedom on the internet. As a business or professional, websites are the place where you get to express yourself and communicate anything you want about...
We have been working with professionals for over 9 years now, teaching them and/or managing their social media, helping them build their online networks, designing and building websites, taking care of their promotions and marketing, creating videos and visual images...
"Everyone has a digital life. Not just a presence, but a digital life. If "your life is your message," then your digital life needs to reflect that. For many, their businesses are their professional life. It’s their purpose, their mission, their vision and we help...