We moved to Tucson in 2011, and started a whole new life in the Sonoran Desert. During the first year, we had several discussions about what kind of business we could start. Paul was aching to do something on his own. I desired creative expression and we both enjoyed social media and working on the internet. So one day, we decided to take our passions and interests and start a business together. We began work on creating Groundwork Promotions in October 2012, organizing the business and defining its purpose, and then we branded it officially in early 2013. We have now been in business for 11 years.
Our first project was a creative photography project, inspired by some test shots we did overlooking the city. We were training at local gyms, and for fun, we took test shots all over Tucson. We played with all kinds of filters, trying to get the desired effect. We really enjoyed the work.
I believed at the time, and still do, that online promotions should be enjoyable as well as profitable. I believed promotions should be rewarding and enable you to grow and evolve as a professional. For me, promotions was a way to create yourself and the future of what you want to achieve.
Test Shots
These were our first photos officially taken by Groundwork Promotions in 2012, which inspired our work with mixed martial arts, martial arts, and the fitness industry.
Test Shots 1
Stephanie Rossmann
Test Shots 3
Stephanie Rossmann
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Photos of Stephanie Stean, Founder of Groundwork Promotions and the Self-Creation Process
