Paul Holze, President of Groundwork Promotions, went to Las Vegas to help with the training and filming of the San Antonio Spurs. We have been wanting to work more with professional athletes and teams, as well as professional fitness owners and instructors. We love...
"Living united for me, means creating a community that values the fact that we are much better when we work together. A community that appreciates and values diversity and inclusion. And one that values the fact that every child deserves an opportunity for a...
Continuation of Inspiring Practitioners Having “homegrown” athletes has always been a source of pride with Manolo and the SDCA/10th Planet team. This stems from his commitment to not only mentoring anyone looking to put their skills to the test, but to tap them into a...
Continuation of Training With World-Class Athletes When we first met Boogey and Geo Martinez, they were teaching a Friday evening class together in San Diego. And although just a handful of students were tapped in at the time, it was clear they were something special....
Continuation of One-Stop Shop of Super Stars "You are surrounded by world-class athletes here. These are professional athletes that train everyday. You're learning something from all of these professional athletes and trainers that you are going to take...
"We have all these people at a high level. Not just saying we are at a high level, we've been to the big shows, we've done all these things, we've won world titles, and we're all in the same building." -Bill Crawford, Owner, Strength and Conditioning Coach, San...
“When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bonds: Your mind transcends limitations, your consciousness expands in every direction, and you find yourself in a new, great and wonderful world. Dormant forces,...
"We were honored to collaborate with their team to deliver the stories of their community programs and partners for 3 years at their annual fundraising Farm To Table Banquet. Getting to travel across Southen Arizona to showcase their reach and their...
Continuation of Their Own Shamans Mastery, for me, in its highest form, is enlightenment. In Buddhism, enlightenment is called Nirvana. But enlightenment can take place anywhere, in any religion. It has no denomination for me. In around 2006, my husband opened a...
Paul recently met Carl van Roon in person, and was immediately struck by his personality and passion for martial arts. Paul said he felt joy watching him train and instruct. He said "Carl integrates the traditions of martial arts, technique and culture,...
One of my favorite things about shooting with Deep End Fitness is how much the training of the body and the breath enables the shoot to happen. This might normally be understood from the perspective of the body being in shape to physically execute the shoot or to be...
“Some sports, it’s about your physical acumen, you know how fast you are, how strong you are, and just the athletic ability, where jiu-jitsu wasn’t like that. Jiu-jitsu is not just about being fast and strong, it’s understanding what positions you’re in. It’s...
"To us, evolved means delivering an experience that's elevated above the rest. No jargon, no games, just transparency." -OOROO Auto We met Jeff Artzi of OOROO, and I was immediately impressed with how organized, focused, and achievement-oriented he was. I felt...
"We are here to ensure that you achieve your dreams." One of our first videos with a nonprofit was for Teen Outreach Pregnancy Services. I remember making this video vividly, watching the girls tell their stories. When you interview someone, you ask many questions and...
It takes knowing it, feeling it, that really kind of transcends that normal gym feel. Sweating, sometimes bleeding with people, in this environment is drastically different. There is nothing else you could compare it to, unless you truthfully have experienced it....
Continuation of Remembering Through Media In a more ideal sense, media creation is also about honoring the past, honoring the present, and honoring all the people who helped make things happen. We get so involved in our daily lives, dealing with problems and stresses,...
I have always loved power. Not just power of the body, but also power of the mind and spirit. I was a highly competitive athlete in college and I have not been able to lift weights in over 10 years, so my body is not the way I want right now. You do not realize how...
Be Kind When we started Groundwork Promotions, we learned a hard lesson. Do not work with people who are going to make you unhealthy. No matter what your cause or mission, no matter what your beliefs about helping others, when it comes to your health, your...
I did the best I could. I gave it everything I had. I did not compromise. I had the most serious trial of my life these past 3 years. I cannot even put most of it into words. I wouldn't know what to say. I often felt like I was in a chokehold that would not stop. At...
Wouldn't it be great if we could have someone care about us, everyday, everywhere we go. One of our clients has a "Days of Caring" where they have volunteers doing social service for many people. If you are in need, they are there helping you out. I try and imagine...