Some people see me and do not see combat. I'm a kind, warm person and I laugh a lot. My mother even makes fun of me because I laugh and smile so much. But I am a warrior and I love working with the warriors at Groundwork Promotions. Business is often about combat, and...
What does it mean to run a successful business? What does it mean to be a successful professional? I ask these questions in my own life, because success can be measured in so many ways. When Paul and I met, we discussed success often. So many people base the idea of...
Paul went on a trip to Alaska and when he returned, he had pictures from a helicopter trip he took to Denali, which is the highest mountain peak in North America. In the picture, he is walking, his arms are spread open and he is alone with snow all around him. We had...
What is unique and authentic about you? What makes you different? What do you have that others do not? These are the questions we want to answer when we interview you. Some of our clients excel at multiple things. They have multiple qualities that make them unique. I...
We started Groundwork Promotions because we wanted to create something beautiful with social media and websites. We learned how to do photography, video, social media, and write online and began working for people locally, helping them promote themselves. We started...
"Groundwork Promotions was founded on love. It was founded on fun. It was founded on play and having a good time. It was even founded on being crazy..." When we moved to Arizona in 2011, we started playing with social media. We experimented and tried so many things,...
I have been using the internet and the web now for most of my life. My husband introduced me to the internet (and the computer) in college and then Paul, my best friend and business partner, introduced me to social media around 2005. What I have noticed the entire...
Paul says he wants Groundwork Promotions to be a force of goodness in the world. I agree. When I met Paul, he was an undergraduate student and facing some of the most stressful problems of his life. He was for the first time, seeing and experiencing what it feels like...
Self-Creation is most transformative when you are learning about yourself. As I said before, I want to design a promotions process that teaches the client about themselves. It gives them self-knowledge and that knowledge guides everything. But in the most ideal state...
For any company, as you talk about your interest, vision, purpose, passion and what you want to communicate and do, changes happen. You grow and evolve. As you get more successful, you also get busier. And when you get busier, you have a harder time putting work into...
A ballerina creates with her body. She communicates with every movement. Her passion fuels her dance and her place of creation is the stage. We have this view with our work, except the internet is our stage and we communicate with online media. Our clients work with...