Continuation of The Full Suite Approach
Once we execute a new marketing and promotions plan for you, then we grapple with the data. We watch, listen, observe, and pay attention to the movement online, and evaluate the data coming in. We want to understand and control the results of what is going on, so that your goals are being met. We talk to you for the next few weeks, and get feedback. Are you happy? Are you seeing any differences? Are you getting the results you want? And we will be looking at variables such as:
- Analysis of the analytics for both website and social media
- Analysis of the SEO data
- Changes in sales, memberships and/or revenues
- Changes in donations, or new prospective donors
- Changes in attitudes and behaviors of customers, clientele or members
- New potential inquiries
- New potential customers
- New followers and expanding network
- Mentions, shares, tags on social media
- Customer and community engagement
- Feedback (positive or negative) from customers, members, staff, network or other community members
- Etc.
The relationship and conversation continue progressing past the interview. We continue getting to know you, learning what you want, what you are happy with, what you do not like, what is not working, and we act on this information. We make adjustments, we create alternate plans, we build on the plan we have, or we stay steady and continue the path we are on. The main point is, we continue listening to you and learning about what is going on, and evaluating what works and what does not work, and modifying when necessary to make sure you are satisfied and your goals are being met.
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Photo of 10th Planet San Diego
