“Groundwork Promotions was founded on love. It was founded on fun. It was founded on play and having a good time. It was even founded on being crazy…”
When we moved to Arizona in 2011, we started playing with social media. We experimented and tried so many things, on many different platforms. We did some really great stuff, and some really silly stuff. We interviewed each other, we played with special effects, we practiced photography and video, and we just had a ball. We were like kids (even at the tender age of 42). We had so much fun over a period of 5 years while building Groundwork Promotions and we bonded very strongly. Paul and I were best friends before, but he, I and my husband all became so close and these years became some of the best years of my life.
Groundwork Promotions was founded on love. It was founded on fun. It was founded on play and having a good time. It was even founded on being crazy online. But our play and experimentation taught us about each social media platform, what they can do, what they are capable of, and what purpose they would best serve. Every social media platform has its strengths and you can use them in such powerful ways, if you know those strengths. You can do some great things with social media. I found out during these times also, how much I loved content creation. Creative expression online for me, is a passion.
_________________
Photo of Deep End Fitness, Paul Holze, Founder and President of Groundwork Promotions
