"Groundwork Promotions believes in being a force of good in the world."

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"Relationships are priority; the success of our clients is priority."

"We want magic in marketing and promotions."

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"Messaging is powerful and tells people who you are, and what you are trying to accomplish. It inspires people to be loyal to you, as a client or customer.

We Change Lives

Aug 9, 2025

 

“Living united for me, means creating a community that values the fact that we are much better when we work together. A community that appreciates and values diversity and inclusion. And one that values the fact that every child deserves an opportunity for a great education, every family deserves an opportunity to find financial stability, and every senior deserves an opportunity to live in comfort and security. “

-Tony Penn, Former President and CEO

 

 

Our relationship with United Way dates back to before they had a website that could be edited without knowing PHP, which makes it all the more special we’ve been able to be an active partner in their growth and connection with the community the past decade.

Our relationships there continue to only grow deeper every year, rooted in a creative and ambitious team led by Melissa D’Auria. And we have gone the full journey with them: from media creation to full suite services to now supporting their internal team taking on the fuller capacity to truly do some amazing and beautiful work for the community.

-Paul Holze, President and Founder of Groundwork Promotions

 

United Way is the client that moves me most emotionally. I did not get to be part of the filming or the photography, so I did not meet many of the people in the videos. I did not get to experience Days of Caring, but Paul captured it and brought it back for us to edit. This is the first time I was able to just relax and go through all the videos and I found myself watching some of them repeatedly and becoming emotional. This is a powerful client, with a powerful message. Each time they talk about the ideal of “living united,” I am moved to create and live a better life in my community, to work together with people to create extraordinary things, to support and protect the people in need around me, and to help the elderly protect their rights and their financial security. United Way of Tucson and Southern Arizona is a master of marketing with powerful and extraordinary messaging.

 

United Way Videos

Living United

Living United | Voices of United Way | Amanda Kucich

Living United | Voices of United Way | LaVonne Douville

Living United | Voices of United Way | Elliot Ledley

Living United | Voices of United Way | Jessica Galow

Living United | Voices of United Way | Tony Penn

 

“Being united means you, joining together as a community to do extraordinary things for those in need of a helping hand, a step up, or a voice.”

 

Uniting A Force Against Poverty

Education | Uniting A Force Against Poverty

Financial Stability | Uniting A Force Against Poverty

What Does United Look Like?

 

Women United

Women United 2017

Women United 2018

Women United 2019

Women United 2020

 

2018

VITA Tasty Tax Prep

United Way Year End 2018

 

“When we live united, we change lives.”

 

 

2019

VITA PSA

United Way PSA

Circle of Excellence 2019

Days of Caring PSA 2019

United Way Campaign 30 PSA 2019

United Way Campaign 60 PSA 2019

 

 

 

2020

COVID-19 Relief Fund PSA

Circle of Excellence 2020

Pima Youth Vote

United Way Campaign 2020

United Way Days of Caring PSA 2020

United Way Mission Moment

United Way Campaign PSA 2020

Business Breakfast in Bed

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Photo of United Way of Tucson and Southern Arizona

 

About the author

Stephanie Stean

My passion is content creation. I enjoy the creative element of online media. We founded Groundwork Promotions together in 2013 and I have over 30 years experience working with the internet and 20 years of experience with social media. I have knowledge of almost every aspect of online promotions, such as branding, messaging, social media management, blogging, video production, photography, and website creation.

I am Founder of the Self-Creation Process, which uses multimedia for three purposes: To create yourself as a professional, to create the reality you want for your professional life, and to create the future you envision for your company, organization or yourself.