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Understanding Gaps and Opportunities

During the initial consultation, we interview you and listen to your thoughts, assessing your wants and needs. We listen for what is and isn’t working, and we make initial recommendations. It is your chance to get to know us, get to know our knowledge base, and ask questions.

For the first meeting, we are focused on identifying gaps and blocks. We ask questions like:

  1. Are people finding you?
  2. Are they attracted to what you have to offer?
  3. Are they finding the right information about you?
  4. Are they converting by becoming a customer or contacting you?

We also do an analysis of your website, social media, email marketing, and your ads through the lens of your messaging, focus and presentation. We work to identify how you can save money, time and energy and improve your online promotions overall, while making recommendations going forward.


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