Stay True To Your Purpose

One of the biggest mistakes we have seen people make is, looking at other people in their industry for direction and forgetting what they want themselves. If you look too much to others, you do not keep in touch with what you want to accomplish or communicate....

Personalized Photography

When it comes to whether you should use personalized and professional photos taken by a Groundwork Promotions, versus using your own cell phone or stock photos, here are the advantages of booking a professional shoot with us. Professional photos, rather than stock...

Purpose Driven Social Media

President of Groundwork Promotions, Paul Holze and I were discussing online promotions, and more specifically, how to use social media with more intent. I wanted to know, when I sit down to write or create content, what do I say or what would do I want to communicate?...

Social Media Blueprint

A ballerina creates with her body. She communicates with every movement. Her passion fuels her dance and her place of creation is the stage. We have this view with our work, except the internet is our stage and we communicate with online media. Our clients work with...