I did not know how important it was to have people you trust, taking your picture until opening our own company. Even with video, to know someone is going edit and want you to look and sound your best. And when editing, and deciding what footage and images to highlight, you need to know who you are working with, how they want to be portrayed, what their personality is like, and what they are trying to communicate.
When we edit videos and choose dialogue and footage, or when we choose photographs, we strive to stay true to the people involved. No misrepresentation, no making ourselves look good over the client. It is all about brining out the person in their best form.