One of the biggest mistakes we have seen people make is, looking at other people in their industry for direction and forgetting what they want themselves. If you look too much to others, you do not keep in touch with what you want to accomplish or communicate. Groundwork Promotions has always been about laying the foundation for each client and tailoring a promotions platform for them, that represents them, who they are, and what they want to accomplish. Competitors and others in the industry are great to observe and learn from, but they should not take you away from who you are and what your purpose is.
If you see something you like, something you admire, then you bring that to us. If you appreciate what a competitor is doing and you want to emulate it in your own promotions process, we can find a way to integrate it so that it fits your purpose and personality. We believe each client has their own compass, and their own understanding of the ideal they want to accomplish, and that should always be the guide for your promotions.