We have been working with professionals for over 9 years now, teaching them and/or managing their social media, helping them build their online networks, designing and building websites, taking care of their promotions and marketing, creating videos and visual images through photography, and offering many other services.
I am big on messaging. Messaging is powerful, and it represents the brand, the philosophy and the purpose behind the product, service, and creation. Messaging tells people who you are, and what you are trying to accomplish. Messaging inspires people to be loyal to you, as a client or customer.
I like to use messaging to organize the entire package of services. We interview people documentary-style, listening to them and what they are trying to do with their business or professional life. Then through their words, we listen for their messaging. Those potent and powerful words that guide everything.
To me, messaging is what defines the entire process. When I hear the messaging, I know how to set up the entire promotions package, from the website, the visuals, the videos, the photography, and anything else that needs creative direction. The messaging (the message of the business, professional, or entrepreneur), sets up the blueprint for the entire strategy going forward. Messaging is the map for future movement and tells me who people want to become online. It directs everything.