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Creating the Future

With Social Media And Online Promotions




Groundwork Promotions Creates The Future With Its Clients

When we work together, we create the future together.

When you enter into a relationship with us, we are always looking towards your vision. We sit down and interview you, we listen to what you have to say, and whatever goals you have, whatever outcome you want, that is the path we take.

The minute we start working together, your future changes, your business changes. When we lay out the plan, the process, the strategy and then execute it, we begin creating a new future for you professionally.

Our Mission

Everything with Groundwork Promotions is mutual. When we work with clients, we want mutual success, meaning both of us should be benefiting from the interaction. We will not stay in a relationship unless the client is benefiting, growing, and succeeding. And we will not be able to do our best work, unless we also are benefiting, growing and succeeding. Our goal with everyone we work with is to create online promotions that capture their uniqueness, messaging and brand identity, to align all their social media and online platforms in the same powerful direction, and to help each other reach our fullest potential, and create the best possible relationships in the process. This is our commitment, to you and to ourselves. Mutual success, mutual respect, and mutual health in all of our promotions relationships.

We believe our minds and bodies are vital to success. Without taking care of them, our businesses and professional lives will never be 100%. When we work with clients on their online promotions, we are always aiming for 100%, in everything we do.

Paul Holze

President, Groundwork Promotions

Tell Your Story:

Documentary-style Promotions

Our belief is, “Your life is your message” which means everything you say, do and create online sends messages to the public about who you are. This is why we value the interview, because it’s when we sit down and get to know you and what’s important to you. This guides everything in our promotions process.

The Future of the Internet: Web3 Technology

We are creating a bridge to the future, helping clients understand, secure, and apply new opportunities in the world of web3 so that they are set up to continue growing and evolving while still investing in their present success.

Full Package Suite: Everything Aligned

We believe that your website, your marketing, your messaging, and all your online promotions should be working together as a whole, pointing in the same direction and staying true to your messaging. This is why we prefer providing clients with full service packages, so we can evaluate and manage everything, keeping it working together as a powerful  and effective whole.

Our Services

Full Package Suites

During the first 10 years of business, we did many projects for clients in single service form, meaning we only made a website, or created a video, or took some photos. Maybe we managed their social media, or did some consulting. All these experiences were wonderful, but they work against who we are and what we believe in.

We believe strongly in a united front, when it comes to your online presence. This means, your website, your social media, your marketing, your videos and photography, all of them will be working together, communicating the same messages, moving towards the same goals or vision. They are all working together to create the future you want. For that reason, we prefer offering full service packages so that when we can step in, assess and align everything, and get your promotions moving you down the path that you want.

Promotional Budgets

Discussion about costs can make people uncomfortable. But since we tailor our packages to the needs of the clients, it also helps to know your budget for promotions. If you find you want to have a meeting with us, and you know what goals you want to accomplish, knowing your budget ahead of time can help us give you a better idea of what we can do.

Social Media and Digital Marketing

Social media is one of the most important tools you can master for your business. And using social media for marketing, as well as other forms of digital marketing, help build and engage new business and extend your reach.


With every package, we offer consulting. Many times, clients want their own employees to do some of the work and we are more than happy to teach and help them learn the best ways to manage their own social media and online promotions.


Websites are often the first thing people see when looking you up online. They are also the one presence where you are unbound by the restrictions or formulas of a third party service, letting your content be the authoritative source of information about your business and your vision.


We provide documentary-style photography as visual content for clients, to be used on social media, websites, and any material needed for marketing or advertising purposes.


We use documentary-style video and an interview process, and create social media and website content. Sometimes the videos are transcribed as well, gathering written information to be used across a client’s online platforms.


We believe messaging is vital to successful promotions online. Knowing yourself professionally and what you want to say is crucial. Messaging tells people about you, your personality, what you are trying to do, and what makes you special or unique in what you offer.

Protecting Ourselves and Our Clients

It has come to our attention that we have a problem with someone or some people stalking and trying to cause harm to our company and I apologize that we did not understand ahead of time what was going on. I have heard of people calling our clients or people we know or...

Who You Are

I did not know how important it was to have people you trust, taking your picture until opening our own company. Even with video, to know someone is going edit and want you to look and sound your best. And when editing, and deciding what footage and images to...

Stay True To Your Purpose

One of the biggest mistakes we have seen people make is, looking at other people in their industry for direction and forgetting what they want themselves. If you look too much to others, you do not keep in touch with what you want to accomplish or communicate....

Personalized Photography

When it comes to whether you should use personalized and professional photos taken by a Groundwork Promotions, versus using your own cell phone or stock photos, here are the advantages of booking a professional shoot with us. Professional photos, rather than stock...

Websites With Purpose

So how does Groundwork Promotions use websites? Well, if you talk to me, Bart Rossmann, or Paul Holze, we all agree, websites are creative freedom on the internet. As a business or professional, websites are the place where you get to express yourself and communicate...

Purpose Driven Social Media

President of Groundwork Promotions, Paul Holze and I were discussing online promotions, and more specifically, how to use social media with more intent. I wanted to know, when I sit down to write or create content, what do I say or what would do I want to communicate?...

Social Media Blueprint

A ballerina creates with her body. She communicates with every movement. Her passion fuels her dance and her place of creation is the stage. We have this view with our work, except the internet is our stage and we communicate with online media. Our clients work with...

Web3 Technology

We have been exploring this question at length, along with what services and knowledge we can offer our clients as they enter into this rapidly changing and expanding metaverse. Groundwork Promotions right now, has expanded their services to include: Educating our...


We have been working with professionals for over 9 years now, teaching them and/or managing their social media, helping them build their online networks, designing and building websites, taking care of their promotions and marketing, creating videos and visual images...

A Digital Life

"Everyone has a digital life. Not just a presence, but a digital life. If "your life is your message," then your digital life needs to reflect that. For many, their businesses are their professional life. It’s their purpose, their mission, their vision and we help...

Our Philosophy

We believe in creativity, co-creation and experimentation in the promotions process. We tailor your promotions to your needs, which means no two promotions packages will be the same for our clients. Once we put together your promotions plan, then we want you co-creating with us, taking part in the process and lending your perspective and your voice. After we execute your promotions strategy and plan, the process is not over because we are continuously evaluating the results, asking what are the outcomes, are they what you want. Because if they are not, then we start adjusting and experimenting, until we get just the right combination that achieves your desired goals.

Our Process


Alignment is one of the most vital and important parts of the promotions process. You can have great social media, terrific messaging, a great website, or beautiful videos and photos, but if all those things are not working together and communicating the same message, you diffuse your power. It is like everything you have is moving in different directions and that can confuse the public. In some way, everything you produce should be working together as a whole, working towards the same goals or vision. Alignment is central to successful promotions.


The first step is the interview. When we interview our clients, we listen and learn about them. We ask them about their goals, purpose, and vision for what they do. With this information, we define a path forward. We make a plan, devise a strategy, and execute on it.


Along with defining a path for the promotions process, we also make sure your social media, your website, your marketing, and everything you are doing online are all aligned and communicating the same messages, and being guided by the same vision and goals.


Once we finish our interview process, and align all your social media and other online platforms, and once we define a strategy and plan for your promotions going forward, then we start to market and promote your business or organization.

Our Future

Groundwork Promotions officially began business in 2013, and this year, on our 10th anniversary, we are expanding to the West Coast. Our home base will stay Tucson, Arizona, but we also have an office in San Diego, California, and we will be working up and down the coast from San Diego to Seattle to Honolulu. Even though the West Coast will be our primary focus, we will still be available to work in other areas of the United States and internationally.

We are a company that stays remotely in contact through phone, video conferencing and email, but we also are eager to travel to your location and see you and where you live, so that we can experience the market, the area, the vibe and get to know you and your experiences, your vision for your business and professional life, and the future of what you are creating.

Our Clients

10 Years of Great Clients

Groundwork Promotions has been in business for almost 10 years, and during that time we have worked with a diverse array of professionals and businesses. We have worked with artists, writers, musicians, ballet schools, nonprofit organizations, gyms and fitness industry, massage, wellness, martial arts, MMA, yoga, bars and restaurants, chefs, automotive industry, grocery stores, real-estate property management, flower shops, motivational businesses, co-working spaces, and many others.

Fitness Industry

Nonprofit Organizations

Entrepreneurs and Startups


Our Team

The Groundwork Promotions team has years of experience in documentary video and photography, online promotions, social media, marketing, website development, technology, international experience, and linguistic training. As a whole, we have worked and trained in places like South Africa, New Zealand, Iceland, Ecuador, Mexico and all across the United States. We have years of working with technology, even keeping up with the future of the internet. There is nothing we will not research and learn for the benefit of our clients, if it could prove useful in your promotions.

Stephanie Stean

Stephanie Stean

Partner & Founder


Stephanie devoted years studying world religions and the spiritual process in people and how they have an inner nature, a higher purpose, and/or a calling. She took this knowledge and created a model and method for online promotions. She then implemented it in Groundwork Promotions and created a philosophy and strategy when working with clients, helping them to align all their online marketing, advertising, messaging, branding, and media creation to their higher purpose and calling, making them a more powerful presence online. She and Paul Holze founded the company and they continue utilizing and evolving this process for clients everywhere.

Self-Creation Website

Paul Holze

Paul Holze

Partner, Co-Founder & President


Paul is in charge of day-to-day decisions and process and meets with clients regularly. He conducts interviews, he assesses the clients’ needs and informs them of services and options. His interview process is the first step in determining next steps or ultimate goals. Paul also specializes in social media, web technology, marketing, video production and photography, and now he’s expanding into web3 technology and finding ways to bring it into promotions.

Bart Rossmann

Bart Rossmann

Technical Director


Bart meets with clients and assesses their technological needs, by evaluating their website and online presentation with the team. He assists in determining any changes or modifications needed. Once decisions are made, he handles the management of backend support, website infrastructure and hosting coordination to ensure the solutions we develop with the clients are professional and secure from a technological perspective. When customers are interested in bringing in new apps or technology for their business, Bart is the man who does the research and guides the process.

Schedule Your Free Consultation

Let Us Get To Know You

In a free consultation, we will interview you either in person or by phone or video, and we will explain more about what we offer in terms of services. With this discussion, we will find out what you are looking for and answer any questions you may have about the promotions process and what we can do for you.

Set Up An Appointment

Contact Us

With offices in Tucson, Arizona and San Diego, California, Groundwork Promotions works primarily with clients all over the West Coast. We also work with clients in other parts of the United States and internationally. If you have any questions, please contact us and we will respond immediately.

In Tucson


1370 N Silverbell Rd, Ste 140
Tucson, AZ 85745


In San Diego


1050 University Ave, Ste 107
San Diego, CA 92103


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