Your Personality Inspires The Process

#GroundworkStyle

We specialize in defining, aligning, and promoting the vision and personality of a client, bringing out what makes them most unique. Marketing to us is about self-discovery and self-expression. It’s an opportunity to know, define, and create yourself.

1

Define

2

Align

3

Promote

4

Evaluate

Define

Through an interview process, we get to know the client, the vision, the brand, the product, the goals, and the ambitions of all the decision-makers involved. If there appears to be incompatibility among the varying personalities, we can synthesize an online foundation that represents everyone’s voice as one.

Align

Once we identify the most relevant information about the vision, goals, identity, and messaging, we use that information to put together a comprehensive plan and strategy for a client’s online promotions. We make sure that all online platforms align to the same messaging and purpose, targeting each goal in mind.

Promote

After the plan is established, we begin creating the visual and written content online involving videos, photography, social media, and website development.

One of the values we enjoy most in promotions is co-creation, whereby we are able to create in a way that would otherwise not be possible without coming together as a team with clients and creative partners. When everyone has a voice and is contributing to the process, the best possible outcome can be made.

Evaluate

All during the process, we evaluate the analytics and assess whether goals are being met. If anything needs changing, we do not hesitate to make those adjustments. We also know that the client evolves, so we purposely set up a process that allows space for the goals and needs to change by offering flexibility.